PANZERA Timed to Become Global Watch Industry Leader, Despite ongoing Pandemic
Australian Watch Brand Achieves 12 Consecutive Months of Record-Breaking Growth and Sales
SYDNEY, Oct. 19, 2021 /PRNewswire-PRWeb/ -- While the COVID-19 pandemic has adversely affected businesses worldwide, particularly those in the retail industry, one Australian watch brand has achieved the seemingly impossible. PANZERA, a digital direct-to-consumer business, has doubled both its revenue and profit figures over the last financial year as it continues its climb to become one of the most recognized and trusted names in the time-telling space.
With statistics showing that the overall luxury watch market has declined in size more than 21% since the start of 2021, it's been business as usual for PANZERA. While many competitors have always relied heavily on sales from their brick-and-mortar stores, the brand's e-commerce strategy has fallen in line with the pandemic's safety protocols, making it now the norm to order a high-end watch piece online from overseas. Additionally, with many people finding themselves on sudden budgets due to job cuts and other financial restraints, PANZERA's wallet-friendly price point means a high-quality product that's actually affordable.
"Since the pandemic began, we've seen a large number of people holding back on buying their next Rolex or Omega and purchasing a PANZERA instead and then writing to compliment us on the quality," said Roger Cooper, founder and CEO of PANZERA. "Before COVID, most of our marketing was focused on finding new customers with the belief that a watch was a 'one-time' purchase, however, after taking a closer look, we found that at our price point, many of our customers have comfortably bought two, three or even six pieces, something that's further encouraged the growing catalog of our models."
PANZERA watches are categorized by land, air and sea collections. Among its standout pieces over the past year include the Aquamarine Pro Diver collection, designed to serve as a dependable and professional dive watch but with a style that is equally appealing to non-divers as well. Likewise, changing from mechanical-only watches to quartz models like the Flieger 46 Quartz Chronograph Pilot collection has also been well received by the company's customer base.
Established in 2009, PANZERA categorizes its watches as "modern vintage" and "neo classic", pushing past the traditional into a new wave of contemporary elegance. Each watch is fully designed in Australia from parts manufactured in Germany, Switzerland, Japan, and Italy, and assembled in Sydney by master watchmakers. Direct 7-day shipping is available worldwide from its Sydney workshop. PANZERA is expected to double both its revenue and profit again this financial year, with new collections also being launched. For more information, visit http://www.panzera.shop.
About PANZERA
PANZERA is a leading Australian watch brand specializing in the production of classic designed automatic watch collections, enhanced with a new and unique contemporary feel. Established in 2009, PANZERA offers styles that bring pieces from yesteryear alive again with modern interpretations that can be appreciated by new generations of watch owners. For more information on PANZERA, visit http://www.panzera.shop.
Media Contact
Andrew Herman, PANZERA, +61 416130300, [email protected]
Roger Cooper, PANZERA, +61416130300, [email protected]
SOURCE PANZERA
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