PRS IN VIVO Hires Alex Hunt as Chief Revenue Officer
TEANECK, N.J., Oct. 2, 2018 /PRNewswire-iReach/ -- Global shopper insights agency, PRS IN VIVO, announced today that long time market research and behavioral science practitioner, Alex Hunt has joined the company as Chief Revenue Officer.
Alex Hunt most recently served as Global President of System1 Research (formerly BrainJuicer), having joined the company in 2009. While at System1 Group, Hunt also served on the AIM listed System1 Group PLC Board. Previously, Hunt spent 6 years at Kantar Millward Brown serving key clients in both the US and the UK.
Known for his expertise in the innovative application of behavioral science to brands' growth challenges, Hunt has distinguished himself as a key advisor to clients, helping them develop and optimize key strategic initiatives in communications and NPD.
"When we looked for a Chief Revenue Officer, Alex ticked all the boxes for someone that is a creative insights professional, who understands the changing market dynamics, and can lead our teams to be most effective in meeting clients' needs," said PRS IN VIVO's CEO, Scott Young.
Young continued, "At PRS IN VIVO, we are focused on creating a portfolio of new research solutions in shopper marketing, packaging and NPD. We know that Alex is the right person to lead our teams in developing these innovative, agile and cost-effective new solutions. We couldn't be happier to have him join."
Hunt stated, "I am thrilled to be joining a company that has a long established reputation as the leading authority on packaging and shopper research. It will be a privilege to work with our talented staff across the world to share behavioral science solutions with a growing universe of clients who can really benefit from PRS IN VIVO's expertise."
Alex Hunt will be based in the US – but his role will be global in scope, developing and implementing PRS IN VIVO's global growth initiatives and related marketing efforts. He will continue his external activities by representing the Company as a speaker at industry forums, as well as be a key contributor to editorial thought leadership.
About PRS IN VIVO
At PRS IN VIVO, a BVA Group Company, we are committed to applying behavioral science to understand shopping behavior and influence consumers' choices.
We conduct over 1,000 studies annually across nearly 50 countries, all of which focus on observing, understanding and influencing behavior. With over 45 years of experience, we have unmatched data and expertise, along with a proven track record of helping clients improve their marketing and increase their in-market success.
Media Contact: Janice Lai, PRS IN VIVO, 2017202754, [email protected]
News distributed by PR Newswire iReach: https://ireach.prnewswire.com
SOURCE PRS IN VIVO
iReach LastName, iReachCompany, 111-222-3333, [email protected]
Share this article