Quick Turn Quality Swag: Sock Club Custom Reduces Turn Time To Only 5 Days
AUSTIN, Texas (PRWEB) March 26, 2023 -- Sock Club, one of the nation’s leading custom sock manufacturers, has announced that it has reduced its turnaround for custom branded socks to only 5 days.
“We are a client-first organization, and we know that our clients need quality custom socks as soon as possible,” said Director of Sales, Max Williamson. “We already produce custom socks faster than anyone else, but we are always looking to get faster and better to meet the needs of our clients.”
Director of Operations, Katreece Hattaway, said that the North Carolina-based production is the main factor that enables the company to move so quickly.
“Even the fastest sock manufacturers overseas still have to deal with the hassles and delays of importing goods to America,” says Hattaway. “Since we are making custom socks in our own backyard, and even using cotton that is grown in the Southeastern United States, we don’t have to deal with those delays, and can make even the quickest project timelines happen reliably for our clients.”
This quick turn was not always the standard for US-based custom sock production, however. When Co-Founder Noah Lee first started looking for stateside manufacturing for branded socks, timelines were much longer.
“The first timeline I was ever told for making one custom sock order was 45 days, and that was unacceptable to me,” said Lee. “I wanted to be able to be the company that our clients turned to for making the impossible possible.”
So, with a little relationship building and a lot more order volume, Lee was able to get the standard turnaround time down to 30 days.
Technological innovation and supply chain management were able to move the needle again to only 15 days.
The next step was somewhat of a gamble.
“I wanted to be able to deliver socks in 7 days, so I told the Marketing and Sales teams to start saying that we could do it, and then the Production team would figure it out,” said Lee.
Luckily, they did. And Hattaway was not done pushing the needle. “During the pandemic, we had a lot less order volume, so we were able to turn things even more quickly. That became what our clients expected and needed from us, so I knew I had to figure out how to do this at scale.”
The Sock Club team bought more knitting machines, found more floor space, and streamlined the production process even more. Now, the standard quick turn time for their USA-made custom socks is only 5 days.
“We are always hoping to make that timeline shorter, and encourage our clients to reach out if they need a special timeline to happen,” says Williamson. “Our aim is to eventually be able to offer a 2 day turn as a standard offering. We want to continue to be the company that makes branded socks better than everyone else, and faster than everyone else.”
About Sock Club: Sock Club is a custom sock company based in Austin, TX that was started 10 years ago with the spirit of helping people express themselves with branded socks! Sock Club designs and manufactures custom logo socks for businesses of all sizes, including Fortune 500 companies. Their socks are used as corporate gifts, tradeshow giveaways, employee appreciation gifts and more.
Chloe Ayres, Sock Club Custom, https://custom.sockclub.com/, 1 5129816437, [email protected]
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