Savoring Tradition, Empowering Communities: Red Fox Spices Marks One Year of Delivering Authentic Ethiopian Spice Blends
NEW YORK (PRWEB) June 28, 2023 -- Red Fox Spices, a family-owned distributor of small-batch, high-quality Ethiopian spices blends, is excited to announce its first anniversary. Over the past year, the company has proudly established a solid reputation for delivering high-quality traditional Ethiopian spices, primarily through online channels. While Red Fox Spices serves as the US-based distribution entity, the preparation of these high-quality spices is masterfully undertaken by Nuniya’s Kitchen in Addis Ababa led by Misrak Alemu.
In a further momentous development, Red Fox Spices is thrilled to also announce that its products will soon be available at the world-renowned Metropolitan Museum of Art (The MET) gift shop, broadening its reach to the museum's diverse and international audience. This achievement marks a significant milestone in the company's journey.
Since its establishment in 2022, Red Fox Spices has been on a mission to preserve ancestral wisdom through the power of food, offering meticulously crafted, time-honored spice blends to the US and global markets. Committed to sustainability and authenticity, Red Fox continues to build partnerships with local farmers and suppliers. As it enters its second year, Red Fox aims to nurture the brand's growth, ensuring unwavering quality and fostering new partnerships into new channels.
Tigist Kelkay, Co-Founder of Red Fox Spices, expresses, "Our greatest pleasure is derived from sharing our family's time-honored spice blend recipes with the world. We have had the privilege of personally connecting with our customers, and it brings us immense joy to see our customers returning."
In alignment with its growth strategy, Red Fox Spices adopted an organic marketing approach, focusing on engaging posts on social media and collaborative product placements with chefs and other partners. This strategic approach has proved to be a success, capturing the attention of renowned Ethiopian Chef Tsehay Parvaresh, who operates under the handle @tsehayskitchen. After sampling the spices, Tsehay started endorsing the product. What stood out to her was not just the consistent quality of the spices, but also the authentic sourcing and preparation methods employed by Misrak Alemu.
Tsehay adds, "Every spice I've tried from Red Fox has been consistently exceptional. The quality remains outstanding, batch after batch, and learning from Mommy (Misrak Alemu) has been an absolute pleasure. I regard her so highly that she's become like a second mother to me.”
Back in Ethiopia, Misrak Alemu is hard at work, managing orders and making good on the promise to hire local staff and expand the team made up of mostly women in Ethiopia as Red Fox engages new markets.
Red Fox Spices is equally committed to community empowerment and women's equity. The brand nurtures relationships with community co-ops and women-led businesses across its supply chain.
Tigist Kelkay emphasizes, "Our success hinges as much on the strong women in our supply chain as it does on our spices. Our commitment to the highest quality extends from preserving spice-making traditions to our thoughtful design, ensuring exceptional quality, and bringing our product to market through superior branding and customer service. These factors are key to building trust and forming a close-knit community with those who choose our brand."
In the upcoming year, Red Fox Spices is set to expand its product range, further its sustainability efforts, and deepen its impact on local communities and conservation initiatives.
About Red Fox Spices
Red Fox Spices is a family-owned business offering high-quality authentic Ethiopian spice blends. For more information, visit http://www.redfoxspices.com/http://www.redfoxspices.com.
Red Fox Spices, named after the endangered Ethiopian Red Fox, advocates for wildlife conservation, supporting the African Wildlife Foundation's conservation efforts.
For Media Inquiries:
Tigist Kelkay, Red Fox Spices, https://redfoxspices.com/, 1 1-347-292-1583, [email protected]
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