Fabulous Fempreneurship: A Thorough Startup Guide for Women in Business
(PRWEB) March 19, 2016 -- Helping lead the growth has been minority women. In the U.S. in 1997, minorities started just 1-in-6 female-owned businesses. Today, that number has increased to 1 in 3.
Overall, researchers estimated that in 2015 there were just over 9.4 million female-owned businesses in the U.S generating nearly $1.5 trillion in revenue and employing more than 7.9 million people.
What better environment than this to launch one of the most comprehensive, connect-the-dots guides for women to start, grow and maintain their own companies? As well as knowing when to fold them. Written by Elaine Slatter, who owns and runs a business advisory company and has held executive positions for 30 years, Fabulous Fempreneurship (a fab title!), leaves no stone unturned in its effort to help aspiring female entrepreneurs.
Slatter brings to this highly readable book case studies from every conceivable startup: hairdressing salons to Paleo takeout restaurants: She offers a wide array of things one needs to do to get and keep a particular business running, and interviews her subjects in a Q&A format that provides insights into the acumen needed for women to succeed by themselves. And, at the end of each chapter, there is a checklist of takeaways gleaned from her interviews.
People such as Joti Vallabh, CPA, owner of Positive Accounting, who fled South Africa with her husband and two children after gunmen robbed their store and held her husband captive for most of a day. This hastened the family’s gut-wrenching decision to emigrate to Canada. Suffering culture shock upon arrival, the Vallabh’s fears were immediately doused when, after playing in the yard of their new home in Canada, Joti’s daughter asked her: “Where’s the electric fence, Mommy?”
Not all startup stories are as exciting as the Vallabh’s. There is a not-so-well-kept axiom among female business owners: If I can’t get a promotion to the corner suite, then I’ll just have to make my own success through entrepreneurship. This how-to book is the bible of getting a startup launched and running.
Author Bio: Elaine Slatter is the owner of xlconsultinggroup.com, a small business advisory company based in Burlington, Ontario, Canada. Elaine has mentored many North American startups and is a lead online community mentor for a course on entrepreneurship at Case Western University in Ohio.
Fabulous Fempreneurship: Your Complete Business Startup Guide with Oceans of Possibilities
ISBN: 9780994961105
$20.00
Jennifer Sallans, Volumes Publishing LTD., http://www.volumesdirect.com, +1 (519) 571-1908, [email protected]
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