For Rent Media Solutions™ Reports Noteworthy Third Quarter
Norfolk, VA (PRWEB) October 21, 2013 -- For Rent Media Solutions™ (FRMS), a leading multifamily marketing and advertising resource and a division of Dominion Enterprises, reported a successful third quarter of 2013 with noteworthy accomplishments that provide additional benefits to customers.
Superior Mobile
With an upward shift in consumer mobile consumption, ForRent.com’s mobile website saw a dramatic increase in monthly mobile unique visitor traffic for the quarter. According to comScore, ForRent.com’s mobile site was ranked number one against competitors in July with nearly 1.53 million unique visitors - a 175% increase year over year. Traffic to the site remains high and continues to increase in unique visitors each month.
Enhanced Reach
Homes.com, FRMS’ sister company, launched a national television advertising campaign in August 2013 that will reach over 260 million consumers across targeted home networks. With the exclusive distribution of ForRent.com listings on Homes.com Rentals, FRMS customers are receiving the benefit of dramatically increased exposure to their community’s listings as a result of this exciting campaign.
A recent partnership between Homes.com Rentals and Canada-based Landlord Web Solutions (LWS) is enhancing the apartment search process for Canadian renters. LWS’ RentSync listings have begun appearing on Homes.com Rentals, letting consumers search for rentals from Canadian property management companies, and expanding Homes.com’s rental footprint internationally.
Award Recognition
ForRent.com was recognized once again in the 9th Annual Multi-Housing News (MHN) Technology Choice Awards, winning in the Internet Listing Service (ILS) and Mobile App categories. ForRent.com was the only ILS to be recognized in the Mobile App category for 2013, and has been an award winner in multiple years since the inception of the MHN Tech Choice Awards.
Bilingual Site Enhancements
The recent launch of ForRent.com en Español has brought a significant increase in traffic to the site, providing an additional search option to reach the Hispanic demographic. The site launch has not only provided new apartment search resources for Spanish-speaking consumers, but also offers reporting tools and analytical information property managers can use for tracking property leads and engagement.
Educational White Paper
ForRentUniversity.com, a targeted marketing solution and unique internet listing service designed for the collegiate demographic, published Connect & Discover: Today’s Digital Savvy Student Renter in July. Filled with statistics from a nationwide student renter survey, this white paper covers apartment search trends, engagement tactics, and factors that influence students’ rental decisions. Download the white paper here.
“2013 has been a fantastic year for our organization thus far,” said Terry Slattery, president of For Rent Media Solutions. “Our primary focus has always been on our customers, and we are delighted to provide them additional benefits of exclusive reach on Homes.com, user-friendly tools, and educational information to grow their businesses.”
For Rent Media Solutions is a trusted leader in providing simplified marketing solutions for property managers and offers a complete apartment search resource for consumers.
About For Rent Media Solutions™
Founded in 1982 as For Rent Magazine®, For Rent Media Solutions™ is headquartered in Norfolk, Va., and provides property managers and owners with diverse marketing and advertising products. These products are easy to use, easy to understand, and designed with renters in mind. For apartment shoppers, For Rent Media Solutions provides robust community listings in a multitude of media, including print, social, online, mobile, video and an extensive distribution network. For Rent Media Solutions publishes 85 magazines covering more than 80 markets nationwide, including After 55™ Housing & Resource Guide, ForRent.com Magazine and ParaRentar. For Rent Media Solutions operates five additional websites: ForRent.com©, SeniorOutlook.com®, Corporate Housing.com®, ParaRentar.com® and ForRentUniversity.com®. Visit ForRent.com for more information, or visit us on Facebook, Twitter, YouTube and LinkedIn.
About Homes.com®
As one of North America’s top online real estate destinations, Homes.com® inspires consumers to dream big. From affordable houses to luxurious estates, condos, apartment rentals and more, Homes.com features nearly 3 million property listings and a user-friendly format, making finding your next home easy. Visitors to the Homes.com blog will find a collection of rich content and posts on DIY projects, painting, organization tips and more, providing the ultimate resource for everything home related. From finding your first apartment to buying your first home, upgrading, downsizing and everything in between, Homes.com is an inspiring and engaging partner in every phase of the home buying or renting process.
Homes.com is a division of Dominion Enterprises, a leading marketing services and publishing company headquartered in Norfolk, Virginia. For more information, visit http://www.dominionenterprises.com.
About ForRentUniversity.com®
ForRentUniversity.com® offers property managers and off-campus communities increased online exposure through multiple advertising opportunities. The mission of ForRentUniversity.com is to enhance the visibility of communities through dynamic search outlets on the website and an expansive network of linked services. ForRentUniversity.com utilizes innovative listing tactics to promote communities, and also offers communities direct engagement with residents through Facebook and Twitter.
Wendy Froelich, For Rent Media Solutions, http://www.forrent.com, (757) 351-7363, [email protected]
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