SEC Vote to Lift Ban on Hedge Fund Advertising
New York, NY (PRWEB) July 10, 2013 -- The Security and Exchange Commission vote on Wednesday to lift the ban on hedge fund advertising will put most hedge funds and private equity groups at a marketing disadvantage, according to the white paper, How to Prepare for the Anticipated SEC Changes on Hedge Fund Advertising.
(Bloomberg article 7/9/13 SEC Set to Ease 80-Year-Old Ban on Advertising by Hedge Funds, can be read here: http://www.bloomberg.com/news/2013-07-09/sec-set-to-lift-80-year-old-ban-on-advertising-by-hedge-funds.html)
The white paper, (published in July 2013 & can be downloaded at http://www.HedgeFundPublicity.com) discovered a large majority of hedge funds do not have an online infrastructure or website needed to solicit new investors. Many funds have not developed an online presence, fearing it would give the impression that they were skirting SEC laws on advertising and general solicitation. Under the Jobs Act, hedge funds, start-ups, VCs and private equity funds would be able to advertise and market directly to new investors.
Marketing a fund to investors is drastically different than marketing a product to the public, according to media strategist Mark Macias. He says successful marketing and media campaigns require content marketing, established credibility, targeted marketing to investors, a prominent online presence and a media outreach to get into the investor dialogue. Hedge funds have been banned from this form of marketing for more than 80 years so the marketing learning curve will be dramatic, according to Macias.
Macias says a solid online media presence is also needed to position portfolio managers with the media. Credibility matters in life, but he says it is even more important with the media. Reporters and journalists want to see proof of a portfolio manager's history before they will even consider putting him on TV or quoting him in the newspaper as a financial expert. This is why it's so important to develop an online presence now and to work on the media messaging for your fund as the SEC clears the way for hedge fund advertising.
Marketing and media strategist, Mark Macias, has launched campaigns for financial groups and start-ups that began with zero name recognition. His media strategy has secured influential news placements with the New York Times, CNBC, CNN Money, Bloomberg News and others. As a former media insider with NBC and CBS, Macias has a deep understanding of what it takes to get services like hedge funds on the news.
Macias has outlined marketing and publicity strategies hedge funds can use under the new SEC rules. He outlines this strategy in the white paper, How to Prepare for the Anticipated SEC Changes on Hedge Fund Advertising.
Hedge funds can download the white paper for free at http://www.HedgeFundPublicity.com. Among the media and marketing strategies revealed in the white paper, include:
*Questions to ask before you develop a website for any fund.
*How to turn internal research into white papers that can be marketed directly to advertisers, also known as content marketing.
*How to create credibility for a portfolio manager before the media is approached.
*Questions to determine whether a hedge fund has the potential to get media placements with the influential news organizations.
*How to identify whether a PR firm is right for your fund.
ABOUT MARK MACIAS
Mark Macias is a former Executive Producer with WNBC, Senior Producer with WCBS and author of the book, Beat the Press: Your Guide to Managing the Media. He has marketed financial groups, start-ups and politicians, creating their online presence from scratch and raising their profile with influential news organizations, like CNBC, CBS News, CNN Money and Bloomberg News. Macias was also Executive Producer for a national business TV program that was syndicated by NBC. You can read more at http://www.MaciasPR.com
Mark Macias, MaciasPR, http://www.MaciasPR.com, 646-770-0541, [email protected]
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