SuperBreak Launches New Brand & Refreshed Website
York, North Yorkshire (PRWEB UK) 12 April 2014 -- SuperBreak, the short breaks specialist, has launched a new look website along with a new logo and strap line following an in-depth customer research and rebranding process.
The refreshed website features an extended palette of bold, vibrant colours that compliment the new brand logo. Combined with new lifestyle and destination images, the rebrand gives the site a more contemporary feel that the company hopes will resonate better with their existing customers as well as attract a wider audience.
As part of the planning process for the rebranding project, the York based company carried out extensive research with both customers and prospects, and found that the existing logo and website design wasn’t consistent with what people thought about the brand. The research highlighted that customers were always surprised by the range of short break packages available and the high levels of service they received, yet felt that the existing branding looked dated and uninspiring.
In a second round of research following the creative process, the new logo was well received. The design, which features a combination of green and purple shades, was interpreted by customers as representing vibrancy and excitement combined with reassurance and authenticity. With a heritage of over 30 years of trading, the company were pleased that the new logo was deemed to reflect both their experience in the market and their passion for short break experiences.
Direct Marketing Manager at SuperBreak, Jacquie Fisher, commented, “What came out of research was that customers loved us for the fantastic levels of service and great value packages we offer, but felt that our existing branding didn’t match up to their experience of booking with us. Once we’d got to the core of our brand through the research process, we worked towards creating a new visual brand that excited and inspired customers looking for an unforgettable short break.”
The new logo, website and strap line “Make your short break a SuperBreak” come as part of the company’s first brand refresh since 2008. Over the past six years, the company has been through a number of changes, including an expansion of its product portfolio to include flight and Eurostar inclusive breaks. The firm aims to increase growth into the direct consumer market, with the new brand as a strong foundation for expansion.
About SuperBreak
With more than five million people visiting superbreak.com each year, millions of couples, single travellers, families and friends rely on SuperBreak to book their short break. With 5000 plus hotel partners in both UK and overseas destinations, and great availability and rates for theatre breaks, attraction tickets, events at the O2 arena and a range of travel options, SuperBreak can offer an outstanding depth and breadth of UK and overseas short breaks.
With 30 years of travel experience, SuperBreak has a reputation for providing excellent quality and customer service. Both ATOL and ABTA bonded for peace of mind, SuperBreak is a reliable brand trusted by travel agents and customers.
Khalid Amin, Superbreak, +44 1904436043, [email protected]
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